Bad Hair Days... Stops Here

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Hair Is Personal,
Your Routine Should Be To

Finding the Right Product is Overwhelming:

Great Product, Wrong Person

Often times a shop only carries one or two brands, and products are mismatched due to lack of variety for specific use cases

Choice Fatigue

Even if a shop has a variety of products, it can be difficult to know where to begin - that’s where we come in

Lack Of Expert Guidance

Every recommendation we make is tailored to you.

How Does 12 Pell Build My Routine?

Each product is carefully tailored to you in mind, we take your preferences and issues combine it with our years of experience behind the chair to bring you the perfect routine

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Tell us about your hair

Take a quick assessment of your hair type, lifestyle, and hair goals.

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Get Personalized Recommendations

Based on your responses, our system and expert barbers curate a selection of high-performance products specifically suited to your hair’s requirements.

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Unlock Your (True) Potential

Go From 0 To 100... Girls

Why Trust 12 Pell?

Because we combine expert craftsmanship, premium ingredients, and a relentless dedication to results that speak for themselves.

12 Pell Certified Products

Before carrying a product, we ensure that these products actually work. We test, grab feedback, and test again before it makes it on to our shelf.

Community-Backed Trust

Product feedback comes from our community & tested through thousands of different hands, hair, and faces before ever making it on here

Expert Recommendation

Our expertise comes from real conversations, real clients, and real results - not guesswork. You get what’s tried, tested, and proven.
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All your favourite brands

Meet our Bestsellers

Bestseller
STMNT Matte Paste
36

STMNT Matte Paste 56g / 2 oz.

Bestseller
STMNT Curl Cream
22

STMNT Curl Cream 56g / 2 oz.

Hanz De Fuko Quicksand
24

Hanz De Fuko Quicksand

Perfectly balanced products

  • USDA Organic

  • EcoCert

  • Cruelty-Free

  • GMP-Certified

Trusted by professionals, proven by results

Best hairspray I have used by far! Provided tremendous hold while leaving my hair looking naturally textured and wonderfully styled
Hair Length: Medium / Hair Type: Type 2 (Wavy) / Hair Style: Messy & Natural
Sean M.
Verified Buyer
Great shampoo cleans hair really good leave it feeling nice and clean and not dried out
Hair Length: Short / Hair Type: Type 1 (Straight) / Hair Style: Messy & Natural
Carlos O.
Verified Buyer

Find Your Perfect
 Hair Routine

Tested & built by professional stylists. Backed by a community of real users. Bringing a new approach to grooming that’s personal and effective (0$ sponsors, 100% Real)
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